My group and I produced a powerpoint presentation on the stereotypical fans of mgmt. We did this to get a more information about the target audience making it easier to create posters, videos and digipaks that would appeal to them.

I drew out some flat plans for my MGMT digipak .

Idea 1: The front cover to this idea comes from our opening shot of the video. A sunset with the main characters sitting around on a beach. The inside of the digi pac has an the final image of the video which is of them all lieing down on the same beach with the sun rising. The back of the Digi pac is a wine bottle which helps gives the vibe of the video.

Idea 2:
I am going to use this idea for my video. It has a boy sitting on the ruins in the background and a monitor in the grass in the foreground. The lighting and contrast is what is going to be the main focus of the cover The font is very "new wave" and the inside of the digi pac has a monitor on it with make shift bomb written on it, these are lyrics to the song we are making a video for. The inner back has an image of the toxic waste sign converted into a flower and the back has a blacked out figure sitting on the ruins. This would give the same atmosphere as the video and would give a brief idea of what the video is like.

Idea 3:
The front cover of idea 3 has a wine bottle in some grass next to a lighter because this is these objects are connected to the main theme of the video. Inside there are the lyrics "was i?" and "kill my lunch" for the fans of the song. The back is also a lighter next to a pack of cigerettes for the same reason as the front.

All the digi pac front covers are lit with blue lighting.