A Digipak is a patented style of compact disk or DVD packaging. We have to make the Digipak appeal to MGMT's target audience who are people from the age of 15-21 who like new aged, abstract music and see themselves as apart of the new culture.

Abstract and quite violent are the best words to use when describing MGMT's digipac to their song "time to pretend". It shows two monsters eating the world who apear to be attached by a wire to other monsters with SNES controllers on them. In this nightmarish image they have added musical instruments such as a Keyboard and an acoustic guitar.

After studying this picture for some time more objects become apparent, for example there are buildings in the bottom right and bottom left of the picture with a flying heart in the middle, there are also random objects in the chaos such as an angel and trees which dont come aparent at first glance. If we want to copy MGMT's style of covers we have to make the cover of the Digipak with an abstract style.

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The Arctic Monkeys are bands who attract the same kind of audience as MGMT. Their front cover to the Digipak is a contrast of bright colours inside the house and dark colours outside the house. The composition of this photography follows the line of perspective wall. the roof tops follows this rule, as you can see it is neatly going across the sky. The sky itself being dark is another strange addition to this front cover. Inside the house there are lots of bright shapes on a white background which makes them seem brighter which catchs your eyes.

The font style is quite funky and looks like it belongs in the 60s, it is a dark yellow colour so it is not the centre of attention. Like the other Arctic Monkeys album art they do not strike immediate attention, they say there music is the most important part of the album however the simplicity of there covers almost makes them seem more complex.