Flat plan 1: The main feature of this poster is the monitor, it will be luminous white and in front of a dark background to catch peoples attention. The MGMT font will be a light blue and white colour because the viewers would want to instantly see what is being advertised, for the same reason the writing "weekend wars" will be in the same kind of style. The font style will be quite "edgy" to symbolise the lyrics in the song. Reviews and rating would be placed on the left and right in a colour that would contrast the background making the font stand out more. In the top right corner there is a picture of the front cover of the album on which this song can be found, this promotes the album as well. To make this poster i would take a screen shot from a scene in the video where the characters stumble through a worn down archway, this is one of the most important shots from the video and the archway is generally quite large and architechually beautiful which, even though would not appeal directly to mgmt's audience, it can interest a new audience without scareing off the old one. By having a screenshot from the video the viewer will either remember to the video and think of mgmt or want to view the video themselves if they like the poster. the album art in the bottom right hand corner from the album will be in contrast to the background which will catch passes by attention. There is a moon in sky which is enhanced in size and glow, it is there to not just draw in passes by, the light moon against the dark blue sky, but it also gives a fairytale sense to it, which relates to the music, I would digitally edit the moon into the advertisement. The font is quite aggressive which will contradict the colours and composition of the advertisement, this would symbolise the general music style of mgmts aggressive lyrics but happy tunes.


This draft i have set out into 5 separate zones
1. The titles font simulates how fairytale style films are written, the font is placed in the centre of the page and just above the main part photograph
2. The fire will be digitally manipulated to look blue instead of orange and red, it will be like this to carry on the fairytale mood to the photograph, there will be lights in the trees, i can use glow sticks to make the glow and use photoshop to enhance the light to make the lights visible, the people in the photograph will be blurred to add to the general atmosphere of the advertisement, by shooting the photograph with a high shutter speed then i can make the blur.
3. There will be reviews and ratings on the side of the photograph in white next to the black background which will catch the viewers attention.
4. There is a picture of the front cover of the album on which this song can be found, this promotes the album as well as the song.
5. Legally copywrite information would be placed on the poster, because it is not important to the viewer this will be very small at the bottom of the page.