Advertisements example 1:
Handlebars by Flobots
This is an advertisement by the political rap band Flobots. I have chosen to analyse this poster because like MGMT, Flobots are very popular among NME readers. The font of the advertisement has one style and two colours. The style is very bold and easy to read and the two colours are quite simple. The poster almost looks like an American propaganda image from the 70s, this would be on purpose to represent the bands political image. The image in the bottom right hand corner of a warning sign of a man riding a bike without holding onto the handlebars, this comes from the lyrics in the song "i can ride my bike with no handlebars" your eye is instantly drawn to it because of the bright colours on a bland background, an effective advertisement method which grabs passes by attention and directs them to the rest of the poster. The writing itself is very demanding, "DJ SHADOW REMIX ALSO AVAILABLE NOW" "DOWNLOAD NOW" the NOW is quite aggressive and commanding. Under the warning sign there is information about the bands websites, it does not need to be that big because it is in the area around the warning sign so the viewers eyes are instantly drawn to it.

Example 2
Tonight Tonight by the Smashing Pumpkins
This is an advertisement from the band the Smashing Pumpkins. There music is quite similar to MGMT's by them trying too be different from mainstream music but still being very popular. This advertisement is for there single tonight tonight. This song is very mellow and even though the song is about Chicago (the city where the main singer was born) it has a feeling of space travel to it. The video is shot to look like it was filmed in the 1930's/40's which gives it a form of artistic vibe. The video is about a couple who go into a spaceship, they jump out and have a very bizarre adventure. The advertisement seen to the left here is based around the video, the band is wearing the same old fashioned costumes and the artistic style is the same of that in the video. I am going to make my poster in this kind of design, not the artistic style or anything like that, but i do want it to be based around the video we are making.

Example 3

Only by the night by Kings of Leon

The main photograph of this advertisement is from the album art. By doing this the viewer will instantly think of "kings of leon" when they see this poster or the album cover. Below the base on the photograph there is information on the album and what singles it contains. The white writing of kings of leon and the green writing of only by the night works as a contrast to the background. The writing gets smaller as it gets less important to the viewer, the name of the band and album title are very large and noticeable while the copy write information, which is not very important to the viewer, is really small and discreet.